Ada is an award-winning food entrepreneur and investor.
She founded Agrolay Ventures to support early-stage companies in Africa, focused on the food and technology sectors. Since 2015, the firm has built a portfolio of high-growth investments, including The Nuli Juice Company (‘Nuli’), Nigeria’s fastest-growing farm-to-table beverage producer and fast-casual restaurant chain that utilizes locally grown vegetables and fruits. Ada founded Nuli and serves as the start-up’s Chief Executive.
Ada serves on the Board of Factor[e], a venture building PE firm, the Governing Board of the One Acre Fund, a non-profit that serves small-holder farmers in Africa, and an Advisory Board member of Infinite Foods, Africa's leading plant-based food distributor.
From 2012 to 2015, Ada served as the Senior Investment Adviser to Dr. Akinwumi Adesina, Nigeria’s former Minister of Agriculture and Rural Development. In this role, she led investment policy and financing initiatives including the development and launch of the $96mn Fund for Agricultural Financing in Nigeria (FAFIN), a ground-breaking private equity fund focused on investing in small and medium-sized agribusiness processing companies in Nigeria. She was also helped lead the launch of the Youth Employment in Agriculture Program (YEAP) that supported the rise of a new cadre of food-entrepreneurs in the country through training, mentorship and financing.
Prior to this, she was Vice President at Kuramo Capital, a New York-based private equity firm, and from 2005 to 2009 was a Senior Investment Officer at the African Development Bank (AfDB). Ada also worked briefly with Actis, a multi-billion dollar Private Equity fund focused on emerging markets investing. She began her career as an Analyst at BNP Paribas investment bank, London.
Ada is a Young Global Leader of the World Economic Forum and a Desmond Tutu Leadership Fellow. In 2018 Forbes Afrique listed her as one of the Top 100 Africans contributing to economic impact on the Continent. In 2016, she was Entrepreneur of the Year and featured on Choiseul 100 Africa list consecutively from 2016 to 2019. She received the ‘Achiever in Agriculture’ Award and was on the 2014 Forbes 20 Youngest Power Women in Africa list.
Ada received her MBA from the Kellogg School of Management, MSc in Economics and Finance from University of Warwick, U.K. and BSc in Economics (First Class Honours) from the University of Hull, U.K.
Tobi Edun is a Partner at Agrolay and avid financial advisor and investor in Africa's real-sector.
Tobi was previously a technical adviser to the Commissioner for Finance in Lagos State where he advised on fiscal policy and debt management. He assisted on re-engineering the state’s debt portfolio resulting in savings of up to N40 billion over 4 years and the restructuring of the state’s tolling assets to secure private sector investment, as well as various policy initiatives aimed at boosting government revenues to fund capital projects. Tobi’s public sector exposure in Nigeria also includes roles in the Asset Management Corporation of Nigeria, a government-sponsored bailout bank, working at the intersection between policy framework and the private sector.
Prior to working with the Lagos State government, Tobi was an Associate at Travant Capital, an investment advisory boutique based in Lagos. At Travant, Tobi worked on a number of transactions across various sectors including a $50 million debt restructuring for a real estate developer and a ~$400m restructuring of a state government’s debt portfolio. Tobi has also held investment banking roles at Renaissance Capital and Standard Bank.
He holds an MA (Cantab) from the University of Cambridge.